The group's recording style was hard-driving. The main personnel in the group were Gil Bridges, saxophone, flute, vocals Peter Hoorelbeke (aka Peter Rivera), lead vocals, drums John Parrish (aka John Persh), bass guitar, trombone, vocals Rod Richards (born Rod Cox), guitar, vocals and Kenny James (born Ken Folcik), keyboards. To the band's surprise, Motown decided to do just that.
The record company did not have a name for the new label yet and the band jokingly suggested Motown call the label "Rare Earth". The band was one of the first acts signed to a new Motown imprint that would be dedicated to white rock acts. The band felt the name "Rare Earth" was more in keeping with the names other bands were adopting, such as Iron Butterfly, more "with it." Īfter recording an unsuccessful debut album, Dream/Answers, on the Verve label in 1968, the group was signed to Motown in 1969. The group formed in 1960 as the Sunliners and changed its name to Rare Earth in 1968. (None of the previously signed all-white acts, the Rustix, the Dalton Boys or the Underdogs, had any hits.) History 1960s Although not the first white band signed to Motown, Rare Earth was the first successful act signed by Motown that consisted only of white members. According to Louder, "Rare Earth's music straddles genres and defies categorisation, slipping seamlessly between the two seemingly disparate worlds of classic rock and R&B." The band was signed to Motown's subsidiary label Rare Earth. Rare Earth was an American rock band from Detroit, Michigan.
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